Project Length: 3 Months

In my Experience Design class we were assigned to design an app that works with Food shift, a company that focuses on reducing food waste and connecting people who are food insecure with food sources such as soup kitchens. Chieffe is a service app that connects food insecure individuals directly with stores and restaurants that have unwanted foods they are in need of getting rid of. The stores and restaurants also provide recipes based on foods they are selling so people can be more mindful about the types of meals they are serving and not purchase more food than they actually need.

Food insecure: Consistent access to adequate food is limited by lack of money and other resources. 

Individuals purchasing food

Resturaunts and stores selling food

On boarding website for the app


To start this project off we interviewed the founder of food shift to gain more information on problem areas occurring for food insecure individuals and food waste. We also referenced  Jamie Oliver's TED Talk Teach Every Child About Food for inspiration in designing a solution for this project.

Inspiration: From Jamie Oliver's TED Talk we learned that many people resort to purchasing pre-made foods because there is an assumption that it is cheaper than buying fresh foods. When in reality it could cost just the same if people purchased their food with knowledge of how much they actually needed. People also need to be more aware of what they were putting in their body as an investment to their lives and not just their money.

Learnings: Based off the interview we had with the founder of FoodShift, we learned that individuals who are food insecure aren't always able to go to soup kitchens because they either don't have the time to go when they're open or they aren't even aware where they kitchens are located. We also found that many stores and restaurants do not donate their food because they assume there are liabilities when they are actually protected by a law that states they will not be in trouble for the food they donate.  

Design Principles

When thinking of the design of this project we wanted to focus on designing something that would allow people easy access to cheaper foods, not make our users feel cheap for purchasing used foods, and provide them more awareness on the amount of food they actually need.


Since this app would focus on food delivery of unwanted foods to people who are food insecure we wanted it to feel fresh, clean, and informative. The experience needed to feel professional so that individuals wouldn't feel as though they are cheap for buying these used products.

Color Palette: Since we wanted the app to feel clean and fresh we decided to use a brighter green and a slightly grayish white as the main colors. The green is related to the natural color of vegetables and the grayish white has a refreshing look against the green.  Then we chose to use a darker green and black to contrast against the brightness of the white and brighter green.

Typeface: We decided to use Fakt Pro light and blond because it's a clean and simple sans serif that has a light feel but small characteristics that make it pleasing to the eye.


When designing this app we wanted to make it easy for users to explore and personalize food findings whether it is based on stores, types of meals, or dietary needs. While wire framing we realized that there is a lot of information that can be provided and this can be overwhelming for the user therefore deterring them from wanting to use the app. Here we made a decision to provide the most important information to users such as store names, food names, price and images. However, we also wanted to give them access to view more information if they needed to, this would include product ingredients and recipes.